Privacy policy

Trusted Trackers: Privacy Policy

Last Updated: 27/11/24

1. Introduction

Welcome to Trusted Trackers (“we,” “us,” or “our”). We respect your privacy and are committed to protecting any personal data we collect or process when you:

  • Visit or interact with our website(s), including any subdomains (e.g., retail vs. B2B).

  • Use our TrackMaster Pro platform, app(s), or related services.

  • Purchase and operate our GPS tracking devices (“Devices”), which may include audio-recording capabilities.

By using our services or purchasing from us, you acknowledge having read and understood this Privacy Policy. Should you have any questions, please contact us at privacy@trustedtrackers.com.

 

 

2. Data We Collect

2.1 Information You Provide Voluntarily

  • Contact Details: Name, address, email address, phone number, etc.

  • Account Information: Username, password, subscription details.

  • Order & Billing Data: Shipping addresses, purchase history, chosen subscriptions.

  • Payment Information: We do not store complete credit/debit card details ourselves; payments are securely processed via third-party (e.g., Shopify, Stripe).

  • Communications: Emails, phone conversations, or messages you send us.

2.2 GPS & Audio Data

  • GPS Tracking: Our Devices and TrackMaster Pro capture and store vehicle location data (coordinates, timestamps).

  • Audio Recordings: If your Device supports in-cabin audio capture (e.g., “NoiseNinja”), those files are stored on our servers when activated.

2.3 Usage & Technical Data

  • Cookies: We use cookies or similar technologies on our site to maintain sessions (e.g., cart info, B2B vs. retail preferences).

  • Log & Analytics: IP addresses, browser types, device IDs, or crash logs for performance troubleshooting.

 

 

3. How We Use Your Data

We generally process personal data under the following bases:

  1. Contractual Necessity

    • To fulfil orders, manage subscriptions, and deliver real-time tracking services.

    • To provide customer support or process returns/warranties.

  2. Legitimate Interests

    • For security, analytics, fraud prevention, and to improve our site/app experience.

    • For certain marketing messages about similar products/services, from which you may opt out.

  3. Consent

    • Where you explicitly consent, e.g., for non-essential marketing communications or occupant audio capture (as local law requires).

    • You can withdraw consent at any time by contacting us.

  4. Legal Obligation

    • To keep records for tax, accounting, or legal compliance reasons.

 

 

4. Data Retention

4.1 GPS & Audio

  • GPS Data: Retained up to 2 years on TrackMaster Pro while your subscription is active.

  • Audio Data: Retained up to 3 months if you enable in-cabin audio.

  • If your subscription lapses or is cancelled, we may delete all GPS/audio data 30 days afterward.

4.2 Account & Order Details

  • We may keep basic account/order info (e.g., name, email, transaction records) for up to 6 years to meet business or legal requirements (e.g., tax or dispute resolution).

  • We reserve the right to remove personal data sooner if your account remains inactive and there are no outstanding legal obligations.

4.3 Downloaded Audio Ownership

  • Once you download any audio files, you become the data controller for that copy. Your subsequent handling of the file is beyond our control.

 

 

5. Third-Party Services & Sharing

5.1 E-Commerce & Payments

  • Shopify: Hosts our online store and handles essential checkout functions, including order creation.

  • Stripe / Shopify Payments: Process card payments. We do not retain your full card number.

5.2 Hosting & Maintenance

  • AWS (in the UK): Our TrackMaster Pro platform and databases are hosted on secure servers located in the United Kingdom.

  • Software Partners: We may grant limited admin access for website or platform troubleshooting or updates. They do not copy or export personal data.

5.3 Email Communications

  • Twilio (or similar): We use this for sending transactional emails (e.g., subscription confirmations, password resets).

5.4 Legal Disclosures

  • We may share personal data if required by law or to enforce legal rights, detect fraud, or comply with court orders.

5.5 No Direct Data Selling

  • We do not sell or rent personal data to third parties for marketing.

 

 

6. Audio-Recording Responsibilities

Devices with in-cabin audio (e.g., “Smart Recording”) capture sound only if you enable the feature. By using it:

  1. Compliance: You are solely responsible for following all relevant privacy or employment laws, including occupant consent if required.

  2. Storage: Audio files remain on our servers for up to 3 months under an active subscription.

  3. Download Liability: If you export the files, you become responsible for their lawful handling.

  4. Disclaimer: We disclaim liability for any misuse of the audio-recording function (e.g., failing to notify occupants).

 

 

7. Cookies & Tracking

7.1 Why We Use Cookies

  • Essential cookies maintain shopping cart sessions and track user preferences (e.g., retail vs. B2B customer selection).

  • Analytics cookies (if any) help us understand site traffic or detect errors. You can refuse non-essential cookies via browser settings.

7.2 Managing Preferences

  • You may block or delete cookies in your browser. Doing so may affect certain site functionalities (e.g., remembering your customer type preference).

 

 

8. Security Measures

  • We employ SSL/TLS encryption for data transfers.

  • We do not store raw payment card info; all transactions occur via PCI-compliant processors.

  • Internal access to sensitive data (e.g., GPS, audio) is restricted to authorised personnel only.

 

 

9. Your Rights

Under UK data protection law, you can:

  1. Access: Request a copy of your personal data we hold.

  2. Rectify: Correct inaccuracies in your personal data.

  3. Erase: Ask us to delete data if no overriding lawful requirement compels retention.

  4. Object or Restrict: Limit specific processing activities or object where we rely on legitimate interests.

  5. Data Portability: Obtain your data in a machine-readable format, under certain circumstances.

To exercise these rights, email privacy@trustedtrackers.com. We may request proof of identity.

 

 

10. Complaints or Concerns

  • If you believe we have infringed your data protection rights, please email privacy@trustedtrackers.com. We will do our best to resolve your concerns.

  • You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK if you remain unsatisfied.

 

 

11. International Transfers

  • We store data on UK-based servers. We do not generally transfer personal data outside the UK or EEA. If ever required, we will implement suitable safeguards (e.g., Standard Contractual Clauses).

 

 

12. Policy Updates

We may update this Privacy Policy to reflect changes in our business practices or legal requirements. An updated version will be posted on our site with a revised “Last Updated” date.

 

 

13. Contact Us

For privacy-related questions or requests, please contact privacy@trustedtrackers.com.

 

 

Legal Entity Information

Trusted Trackers is a trading name of Webster Support Services Limited, registered in England & Wales (Company Number 09629879). The registered office is 7 Park Row, Leeds, LS1 5HD, United Kingdom. This address is not open to the public.